Past celebrity supporters for NASCAR Day include Will Ferrell, Kelly Clarkson, Garth Brooks and several NASCAR Sprint Cup Series drivers.
Costner recently announced a year-long partnership with NASCAR that includes an appearance in a NASCAR Day commercial with NASCAR Sprint Cup Series driver Kyle Petty that debuts at the Daytona 500; narration of the CMT documentary The Ride of Their Lives; the NASCAR film and music video debut of Backyard, the newest single by Costner’s band Modern West on NASCAR.COM that also serves as the theme song for the NASCAR Day campaign this year.
“We are thrilled to have Kevin be the spokesperson for our NASCAR Day efforts,” said Betty Jane France, chairwoman of The NASCAR Foundation. “Kevin has been welcomed into the NASCAR family over the last year with the number of events he has participated in and he will be a great ambassador for NASCAR Day and The NASCAR Foundation.”
“Having long been a NASCAR fan, it’s a great honor to serve as this year’s NASCAR Day spokesperson,” said Kevin Costner. “Through this event, NASCAR fans can make a difference in their own backyard and just as the theme of this year’s event states – help those in need to chase their own dreams.”
In 2008, The NASCAR Foundation donated nearly $1.3 million to more than 50 organizations from funds raised during NASCAR Day.
For some details on donations:
http://www.autoracingdaily.com/news/nascar-sprint-cup-series/kevin-costner-to-serve-as-2009-nascar-day-spokesperson/
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