According to the following link:
http://www.espnmediazone3.com/us/2011/03/14/thisweek_20110314/
ESPN’s new campaign to mark the beginning of the 2011 Major League Baseball season debuted last night and features the voice of actor Kevin Costner. ESPN is baseball’s biggest stage, and the network will roll out several spots throughout the season to promote its Sunday Night Baseball telecasts and Baseball Tonight, the nightly news and highlights show, as well as the fan-favorite Home Run Derby. Here's the first one:
VIDEO: It's Not New Years Day or Christmas Day, It's Better. It's MLB Opening Day:
http://www.youtube.com/user/ESPN#p/search/4/T1U2KbUbG1Q
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